Advertisers are often concerned with the noise level in a medium. Which medium is assumed to have the lowest noise level?
a. radio
b. direct mail
c. newspaper
d. magazines
Ans: b. direct mail
Business
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Teams that rely heavily on communications technology such as videoconferences, e-mail, and cell phones to keep in touch and coordinate activities are referred to as:
A. associate teams. B. electronic teams. C. virtual teams. D. traditional teams. E. technological teams
Business
Which of the following is a type of flow that connects all institutions in a marketing channel?
A) payment flow B) ownership flow C) physical flow D) promotion flow E) information flow
Business