In Herzberg's two-factor theory, ________
A) motivating factors determine job satisfaction
B) motivating factors determine job dissatisfaction
C) both hygiene and motivating factors determine job dissatisfaction
D) neither hygiene or motivating factors determine job satisfaction
Answer: A
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Mini-Case Question. Organic Harvest Inc introduces a new line of personal care products, including soaps and shampoos that are made from natural ingredients. The firm markets these products under brand name NaturalCare
In this example, Organic Harvest Inc uses which of the following product-line extension strategies? A) vertical brand-line extension B) horizontal brand-line extension C) new product-market brand extension D) cobranding E) product bundling
Why might a city or state implement a place marketing strategy that presents the location as a brand?
What will be an ideal response?