Mini-Case Question. Organic Harvest Inc introduces a new line of personal care products, including soaps and shampoos that are made from natural ingredients. The firm markets these products under brand name NaturalCare
In this example, Organic Harvest Inc uses which of the following product-line extension strategies?
A) vertical brand-line extension
B) horizontal brand-line extension
C) new product-market brand extension
D) cobranding
E) product bundling
C
Business
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________ describes the coordination of all supply chain activities, starting with raw materials and ending with a satisfied customer
Fill in the blanks with correct word
Business
For sellers the main benefit of a letter of credit (L/C) is
A) reduced risk because the bank assures the creditworthiness of the buyer. B) reduced risk because the bank assumes the costs. C) greater customer loyalty. D) improved buyer satisfaction.
Business