According to the American Law Institute, which of the following is an element in the definition of the tort?

A. whether the defendant's conduct was outrageous
B. whether the defendant's conduct was intentional or reckless
C. whether the defendant's conduct caused emotional distress
D. All of the answers are correct.

Answer: A

Communication & Mass Media

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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?

a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.

Communication & Mass Media

Unlike verbal messages, nonverbal messages are constant across all cultures

Indicate whether this statement is true or false.

Communication & Mass Media