Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values.
b. Bill must know where to find news and how to select the most interesting angle.
c. Bill must learn to be an effective problem solver.
d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
A
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These scholars attempt to identify how culture is used to privilege and reinforce the power of certain groups at the expense of other groups
a. interpretive scholars b. positivistic scholars c. critical scholars d. social-scientific scholars
Which of the following is a distinguishing characteristic of supervisors?
a. right to expect job responsibilities will be carried out b. right to bestow rewards and punishments c. has the most informational power d. right to certain amounts of respect e. all of the above