In buyer-seller relationships, the contractual transaction generally shows low levels of trust, cooperation, and interaction

A well-written buffer can

A) trivialize the reader's concerns. B) divert attention from the problem. C) mislead the reader into thinking your message actually contains good news. D) indicate empathy with the audience. E) flatter the reader.

Which of the following groups of customers are characterized as skeptics, who wait to see whether the product or service will really deliver meaningful benefits?

A) innovators B) laggards C) early majority D) late majority E) early adopters