Activities have been added to match the seasons, to generate shoulder season attendance.

A funding arrangement in which an insurer guarantees the rate of interest for a number of years on a lump-sum deposit is called a:

a) Guaranteed investment contract (GIC) b) Separate investment account c) Unit benefit formula d) Trust fund plan

Which of the following is NOT a common educational and promotional objective in service settings?

a. Build awareness and interest in an unfamiliar service or brand. b. Reposition a service relative to competing offerings. c. Familiarize customers with service processes in advance of use. d. Encourage trial of competing products. e. Recognize and reward valued customers.