A message that can be sent through sight, sound, and touch is high in channel immediacy.

The mental map helps the viewer sort out characters and plot in a

complicated story line.

Indicate whether the statement is true or false.

When a PR practitioner reads a small sample of the output from a media outlet to get a feel for how a topic is covered, this is called which one of the following?

a. spot research b. informal research c. focused research d. issue research