When a PR practitioner reads a small sample of the output from a media outlet to get a feel for how a topic is covered, this is called which one of the following?
a. spot research
b. informal research
c. focused research
d. issue research
b. informal research
Communication & Mass Media
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Can and should public relations practitioners try to influence public opinion? Are there limits to our ability to persuade? When does persuasion become manipulation?
What will be an ideal response?
Communication & Mass Media
____________________ refers to the number, abstractness, and elaborateness of constructs we use to perceive phenomena
Fill in the blank(s) with correct word
Communication & Mass Media