A puffery technique is:

a. pseudo-survey
b. irrelevant comparison
c. juxtaposition
d. all of the above

d. all of the above

Communication & Mass Media

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Which of following techniques of learning about an audience is the best choice if you want to get insight into your audience's experiences after your speech has begun?

A. casual observation B. formal research C. a poll D. a questionnaire

Communication & Mass Media

Which of the following statements is true of the tribal era?

A. It presented opportunities to reevaluate how media influence the people it serves. B. It was marked by the introduction of the alphabet. C. It became possible to make copies of essays, books, and announcements. D. People heard with no real ability to censor messages.

Communication & Mass Media