Which of following techniques of learning about an audience is the best choice if you want to get insight into your audience's experiences after your speech has begun?

A. casual observation
B. formal research
C. a poll
D. a questionnaire

Answer: C

Communication & Mass Media

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To compete with other popular newspapers in the 1900s, the Chicago Tribune pushed sensationalism and yellow journalism

Indicate whether the statement is true or false.

Communication & Mass Media

The jury finds Attorney A more attractive than Attorney B, and Attorney A wins the case in spite of the weak evidence he presents. Which persuasive principle does this illustrate?

A. liking B. authority C. commitment D. consistency

Communication & Mass Media