Benchmarking compares a company's current performance against its own previous performance whereas bookmarking compares a company's current performance against that of its competitors

In the marketing mix, product includes the goods and services the company offers to the target market, while promotion includes advertising

Indicate whether the statement is true or false

Kristen, a paralegal supervisor, is switching employers, getting married, relocating, and getting a knee replacement all within the next 60 days. It would be helpful for Kristen if she could ________

A) search for a fifth change B) recognize that change is inevitable C) be angry about all the changes imposed on her D) recognize that she is in over her head, and fight the changes