Lifestyle marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience

_____ means persuading customers to buy a higher-priced item than they originally intend to purchase

a. Suggestion selling b. Trading up c. Brand cannibalization d. Microtargeting

The leverage point is the:

A) key idea or ideas that an advertisement is to convey B) key element in an advertisement that taps into or activates a consumer's personal value system C) design of the advertisement that attracts attention or presents information D) theme that explains how the message will be delivered