The leverage point is the:
A) key idea or ideas that an advertisement is to convey
B) key element in an advertisement that taps into or activates a consumer's personal value system
C) design of the advertisement that attracts attention or presents information
D) theme that explains how the message will be delivered
B
Business
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Cash equivalents
A. include saving accounts B. include checking accounts C. are short-term, highly liquid investments D. have no immediate value
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In 2015, what percentage of mobile phone users accessed the Internet by using their phones?
A) About 10 percent B) About 33 percent C) About 50 percent D) About 75 percent E) About 90 percent
Business