List and explain 4 different techniques to gain attention in your introduction

What will be an ideal response?

Students should mention four of the following: ask a question, provide a vivid description, begin with a quotation, use an audio or visual aid, tell a funny joke or story, refer to a current event, begin with an example, start with startling numbers.

Communication & Mass Media

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Jack Trout devised the concept of __________, which tries to create an identify for its product that links it to specific consumer groups, not the lowest common denominator

Fill in the blank with correct word

Communication & Mass Media

The famous speech by Martin Luther King, Jr., "I Have A Dream," is an example of a speech with the

purpose to A) provide new information or perspective. B) set an agenda. C) strengthen commitment. D) weaken commitment. E) create a positive or negative feeling.

Communication & Mass Media