Jack Trout devised the concept of __________, which tries to create an identify for its product that links it to specific consumer groups, not the lowest common denominator

Fill in the blank with correct word

positioning

Communication & Mass Media

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Ceremonial presentations are completely different from other types of presentations and share none of the elements found in informative, persuasive, and motivational speeches

Indicate whether the statement is true or false.

Communication & Mass Media

Uses and gratifications theory is most concerned with ________________

a. ?the negative impact of media on children b. how media gratify certain racist stereotypes about minorities c. how people seek media that meets their needs for knowledge, social interaction, and diversion d. how people interact with new media as producers and consumers

Communication & Mass Media