Behaviors are what people in the organization say they want
Indicate whether the statement is true or false
FALSE
Business
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When a firm analyzes the marketing environment, it is least likely to look at which of the following?
A) the firm's current strengths B) the firm's current weaknesses C) the actions of competitors D) the state of the economy E) the cost of developing a new product
Business
________ weakens a given promotion's ability to trigger an immediate purchase
A) A customer-oriented promotion mix B) Promotion clutter C) Puffery D) Local marketing E) Niche marketing
Business