________ weakens a given promotion's ability to trigger an immediate purchase

A) A customer-oriented promotion mix
B) Promotion clutter
C) Puffery
D) Local marketing
E) Niche marketing

B

Business

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The demographic type of market segmentation approach uses which of the following criteria:

Business

In SPSS, the main program for hierarchical clustering of objects or cases is ________

A) VARCLUS B) CLUSTER ANALYSIS C) FASTCLUS D) HIERARCHICAL CLUSTER

Business