The new idea in business and marketing is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business

Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic

A) meaningful B) likable C) protectable D) transferable E) adaptable

A general power of attorney limits the agent to those acts enumerated by the agreement

Indicate whether the statement is true or false