Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic

An executive summary

A) is shorter than a synopsis. B) gives a fully developed "mini" version of the report. C) provides additional information (not covered in the report) that executives will need. D) is a "prose table of contents." E) should be written in a tone that is much less formal than the report itself.

Salespeople write up their completed activities in a(n) ________

A) sales quota report B) profit-sharing plan C) call plan D) call report E) expense report