Eadweard Muybridge:

The competence model of communication is based on two elements:

appropriateness and effectiveness. Define appropriateness and effectiveness. Then provide three examples of conflict communication: 1) where one party is appropriate, but not effective; 2) where one party is effective, but not appropriate; 3) where one party is both effective and appropriate. What will be an ideal response?

Answer the following statement(s) true (T) or false (F)

1. CRM usually refers to the software used to manage customer relationships. 2. Successful CRM is a divergence from traditional direct response marketing, database marketing, and online marketing. 3. Every direct marketing effort contains the elements of the list, the offer, and the pitch. 4. There are few things as certain as the effects of lumpy mail. If there’s a mysterious bulge in a letter, it will get opened. 5. To write an effective e-mail, your first paragraph or two should contain a miniversion of your whole e-mail.