Answer the following statement(s) true (T) or false (F)
1. CRM usually refers to the software used to manage customer relationships.
2. Successful CRM is a divergence from traditional direct response marketing, database marketing, and online marketing.
3. Every direct marketing effort contains the elements of the list, the offer, and the pitch.
4. There are few things as certain as the effects of lumpy mail. If there’s a mysterious bulge in a letter, it will get opened.
5. To write an effective e-mail, your first paragraph or two should contain a miniversion of your whole e-mail.
1. True
2. False
3. False
4. True
5. True
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The textbook recommends which of the following in dealing with information overload?
A) Use information ?triage,? that is, filter through the information and attend to what is most urgent. B) Become actively involved by asking questions. C) Focus on the speaker?s visual aids, usually vital information is summarized in the visual aids. D) Write down everything the speaker is saying, so you can review it later.
Ben experiences stress and anxiety when he speaks in front of an audience. Each time he steps up to speak he does one of the following, which is NOT considered a good way to manage communication apprehension.
a. He makes eye contact with as many audience members as he can. b. He apologizes profusely that he is not a good speaker and says that he is really nervous. c. He pretends to be a movie actor with a distinctive voice. d. He intentionally speeds up his speaking rate so he can finish the speech more quickly.