Reviews of post-interview data, such as audio recordings and transcripts, are best done by which one of the following?
a. the single researcher-interviewer who conducted the interview, along with the
interviewed subject
b. the single researcher-interviewer who conducted the interview alone
c. a single reviewer who was not present at the original interview
d. a team of multiple reviewers
d. a team of multiple reviewers
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Answer the following statements true (T) or false (F)
1. Communicator credibility is an intrinsic property of the communicator. 2. Speaker expertise has also been referred to as competence and qualifications. 3. When establishing credibility a speaker needs to have only perceived expertise or perceived trustworthiness. 4. A speaker’s educational background, career, and personal experience can all enhance the speaker’s credibility. 5. The use of vocal nonfluencis has little effect on perceptions of speaker credibility.
Answer the following statement(s) true (T) or false (F)
1. The biggest problem in advertising to women comes from the fact that they are a niche market. 2. Multicultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 3. Cross-cultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 4. In the 1970s, advertising directed at African-American consumers dropped significantly. 5. Everyday people are often the vehicles brand managers use to tap into aspirational Black values.