A complete marketing information system should
A. provide a good overall view on many types of problems.
B. organize incoming information into a data warehouse.
C. provide answers to specific questions.
D. continually gather data from internal and external sources, and from market research studies.
E. All of these alternatives are true
Ans: E. All of these alternatives are true
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a. Personal selling b. Advertising c. Sales promotion d. Public relations
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