What term refers to the level of agreement among employees about the importance of specific values and norms?

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

A) principle of closure B) principle of duality C) principle of delegation D) principle of congruity E) principle of neutrality

The purchasing power parity concept suggests that ________

A) in emerging markets, the ability to buy goods and services depends on the influx of FDI from international MNEs B) the fluctuation in exchange rates disrupts international trade because the value of goods and services is mostly inconsistent C) in the future, a unified currency should be used to create equality in the global marketplace and to eliminate disparity D) in the long run, exchange rates should move toward levels that would equalize the prices of an identical basket of goods and services in any two countries