The appropriate level of safety inventory is determined by the uncertainty of both demand and supply and the desired level of cycle inventory

Which of the following is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?

a. media planning b. promotional implementation c. media reach and frequency strategy d. marketing mix planning

Value-added incentives are designed to:

A) attract attention B) provide shipment information C) change purchasing habits over the long term D) change short-term buying decisions