He was the first to craft political television commercials for presidential candidates:

Which of the following is a recommended strategy for an unreceptive audience?

A) provide a clear objective B) tell your audience what you want them to do C) acknowledge opposing points of view D) save your strongest argument for last

When a speaker describes screeching brakes, church bells, or a melodious voice, which type of imagery is being used?

a. visual b. auditory c. gustatory d. olfactory