When a speaker describes screeching brakes, church bells, or a melodious voice, which type of imagery is being used?

a. visual
b. auditory
c. gustatory
d. olfactory

b. auditory

Communication & Mass Media

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Persuasion is more accurately equated with power than influence

Indicate whether the statement is true or false

Communication & Mass Media

When you are tired, stressed, or sick, you are likely to perceive things more negatively than when you are well rested. This is an example of __________. [p. 51, III]

a. expectations b. social influences c. physiological influences d. self-serving bias e. attribution

Communication & Mass Media