Identify the types of online intermediaries
What will be an ideal response?
Brokers and infomediaries are two types of online intermediaries. Brokers facilitate transactions between buyers and sellers. Brokers are classified as buy/sell fulfillment, virtual mall, metamediary, comparison agent, shopping facilitator, and matching services. Infomediaries provide or control information flow. Two types of infomediaries were identified in the textbook. The first type offers consumers a place to gather information about products and companies, and the second provides vendors with consumer information.
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Assume that Mr. Scott concludes, based upon appropriate audit procedures, that Mr. McRae's optimism concerning Computer Credit can be neither substantiated nor disproved and that evidence to form an opinion is not available because of the auditee's record retention policies. His report will include a(n)
A. Disclaimer of opinion. B. Qualified opinion for the failure to follow GAAP. C. Other-matter paragraph based on the uncertainty or an adverse opinion. D. Adverse opinion only.
_______ is a means of summarizing the branding strategy by displaying the number and nature of common and distinctive brand elements across the firm's products, revealing the explicit ordering of brand elements
a. brand equity b. branding strategy c. brand hierarchy d. brand loyalty