Some marketing experts believe overuse of premiums can damage a brand's image, while the use of coupons can actually enhance a brand's image

Data-mining information would NOT be used for _______.

Fill in the blank(s) with the appropriate word(s).

Average collectors of an artist's miniatures will buy four new miniatures each year. The collectibles are available at a number of retail locations and from several catalog retailers To ensure she gets a greater ________, the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new one to her store's inventory.

A) share of communication B) segment profile C) customer allocation D) share of customer E) brand perception