Brad thought Michael was a loser, so he ignored him whenever he encountered him. What communication pattern was Brad exhibiting?

A) confirmation
B) abdication
C) disconfirmation
D) credibility

Answer: C

Communication & Mass Media

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By providing a preview of your message in the introduction and then developing each main point during the speech before summarizing the key ideas in the conclusion of the speech, a speaker is using _____

Fill in the blanks with correct word

Communication & Mass Media

One way to engage consumers in your advertising campaign is to:

a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups

Communication & Mass Media