Which of the following best describes a private label brand?
A) A retailer uses packaging as a form of advertising.
B) A retailer develops a brand name and has a manufacturer put it on a product.
C) A manufacturer puts its name on an unrelated product for a fee.
D) A brand name is used throughout a series of products made by the same manufacturer.
E) A brand is reintroduced in a new, often global, market.
Answer: B
Explanation: B) When a wholesaler or retailer develops a brand name and has a manufacturer put it on a product, the resulting name is a private brand (or private label).
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