A hash mark across the relationship line near an entity indicates ________
A) a maximum cardinality of "zero"
B) a maximum cardinality of "one"
C) a minimum cardinality of "optional"
D) a minimum cardinality of "required"
D
Business
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Nielsen compiles ratings of television shows and then sells the information to other firms. Nielsen conducts ________
A) custom research B) case study research C) syndicated research D) exploratory research E) ethnographic research
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________ advertising primarily maintains brand relationships and is important for mature products
A) Comparative B) Persuasive C) Personalized D) Reminder E) Classified
Business