Nielsen compiles ratings of television shows and then sells the information to other firms. Nielsen conducts ________
A) custom research
B) case study research
C) syndicated research
D) exploratory research
E) ethnographic research
C
Business
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All of the following are essential elements of a valid contract EXCEPT:
A. Legally competent parties. B. Offer and acceptance. C. Consideration. D. Contingency clause.
Business
Neither channel cooperation nor sales potential is maximized in _____ distribution
a. vertical b. intensive c. exclusive d. selective
Business