The window on behavior helps us identify:

The strategy that identifies a brand as a symbol of a particular global segment is known as:

A) foreign consumer culture positioning. B) global consumer culture positioning. C) local consumer culture positioning. D) global market positioning. E) demographic market positioning.

Your research shows that over 53 percent of all purchases are made on impulse. As you sit down with your packaging design team, you tell them that the package must communicate many of the sales tasks

List the sales tasks that packaging must now incorporate due to the increase in self-service sales.