Betty goes into Mimi's Wholesale Video Store and says to Mimi, "I want to buy 500 DVDs of the Last Vegas movie from you. I will pay you $10 for each DVD.". This is an example of [a/an] _____

Which of the following refers to expenses other than the purchase price that are associated with the acquisition and use of a product?

A) fixed costs B) ownership costs C) variable costs D) differentiation costs E) opportunity costs

If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters

A) PRIZM B) behavioral C) psychographic D) demographic E) VALS