If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters

Which of the following best describes the relationship between the number of "sigmas" and the number of errors?

A. The higher the number of "sigmas," the greater the number of errors. B. If the number of "sigmas" is a positive value, then the number of errors is always a negative value. C. The higher the number of "sigmas," the smaller the number of errors. D. The number of "sigmas" is independent of the number of errors. E. If the number of "sigmas" is a negative value, then the number of errors is always positive.

Use a binomial tree to value the following option. Assume rf = 0.04, rp =0.12, ? = 0.35, E(CF1 ) = $30, and cost = $300. What is the value of this project option?

A) $40.74 B) $50.60 C) $55.32 D) $62.12