Discuss some of the differences between consumer markets and business-to-business (B2B) markets and in doing so describe some of the characteristics of B2B markets

What will be an ideal response?

The differences hinge on who is doing the buying. If a business purchases a good or service for further processing, for resale, or to facilitate general business activity, this is a B2B market purchase. In B2B markets, typically a few buyers purchase in large quantities, the buyers are highly trained, purchasing decisions are made by a group, there are close customer relationships, most buyers are geographically concentrated, and there is direct purchasing.