List and explain the keys identified in the Heyman-Berger study regarding public relations career success
What will be an ideal response?
1. Diversity of experience. Most of the respondents said, accumulation of experiences over time shaped the tipping point in their success.
2. Performance. Respondents also defined this in terms of results. Results came from being creative, taking risks and challenging even senior people in their organization
3. Communications skills. This included everything from entry-level technical skills of writing, editing and designing, to advocacy skills at a more sophisticated level.
4. Relationship building. To respondents, this meant it's not what you know but who you know that counts, both internally and externally.
5. Proactivity and passion. If aspiring professionals want to enjoy success, they need to be go-getters, self-starters, risk-takers, opportunity-seekers with boundless energy, and great curiosity. Additionally, they need to be passionately committed to the practice.
6. Teamliness. This refers to recognition that accomplishing tasks depends not just on individual effort but also on being cognizant of and working for goals of the groups in the organization and the work unit.
7. Intangibles. This includes cultural fit, likability, personality, presence, and chemistry. Nearly 90 percent of the respondents indicated that having positive personal character traits is the single most desired characteristic among job candidates.
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Locke and Vorst were general partners in a kitchen equipment business. On behalf of the partnership, Locke contracted to purchase 15 stoves from Gage. Unknown to Gage, Locke was not authorized by the partnership agreement to make such contracts. Vorst refused to allow the partnership to accept delivery of the stoves, and Gage sought to enforce the contract. Gage will
A. Lose, because Locke's action was not authorized by the partnership agreement. B. Lose, because Locke was not an agent of the partnership. C. Win, because Locke had express authority to bind the partnership. D. Win, because Locke had apparent authority to bind the partnership.
The sales director of RealPlan has observed that during the selling process the sales team primarily focuses on promoting product features and benefits to customers
Although the sales team has a high closure rate of initial sales, the team has a low rate of repeat business. Which stage of the typical buying process should RealPlan salespeople most likely focus on to improve customer retention rates? A) needs awareness B) building rapport C) presentation skills D) purchase procedures E) self-actualization