An audience perceives an informative speech to be intellectually stimulating when:
a. the information presented is already familiar.
b. the information presented focuses only on how the topic relates to associated topics.
c. the information presented focuses only on controversial aspects of the topic.
d. the information presented adds fresh insights to a familiar topic.
d. the information presented adds fresh insights to a familiar topic.
Intellectually stimulating information refers to the information that is new to audience members and piques interest. New, here, means the information that most of the audience is unfamiliar with or fresh insights into a topic with which they are already familiar.
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What does the term "elaboration" refer to in the elaboration likelihood model?
What will be an ideal response?
Audience _____ involves constructing a profile of the audience’s sociological or demographic characteristics
A) scrutiny B) analysis C) evaluation D) bias