What three interrelated elements does distribution embrace in a typical sales cycle?
a. Information and process flow, promotion flow, and place flow.
b. Information and promotion flow, negotiation flow, and product flow.
c. Product flow, price flow, and place flow.
d. Product flow, promotion flow, and place flow.
e. Process flow, promotion flow, and place flow.
b
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The communication effects of advertisements and ad campaigns are more difficult to measure than the sales and profit effects
Indicate whether the statement is true or false
In negotiation, people often have faulty perceptions. The fixed-pie perception refers to:
A) a fixed alternative agreement that improves one party's outcome B) believing that the counterparty's interests are directly opposed to one's own interests C) simultaneously improving the outcomes for both parties D) settling for outcomes that exceed parties' reservation points