Which of the following Latin phrases means "Buyer Beware?"

Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain

Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits? A) sincerity B) intelligence C) imagination D) sophistication E) ruggedness

Which of the following is true for persuasive messages?

A) The messages must be competitive. B) The message must be based on positive social outcomes. C) The message must be compelling. D) The message must use lively words and phrases. E) The message must be highly visual.