Which of the following is true for persuasive messages?
A) The messages must be competitive.
B) The message must be based on positive social outcomes.
C) The message must be compelling.
D) The message must use lively words and phrases.
E) The message must be highly visual.
Answer: C
Explanation: C) In today's information-saturated business environment, having a great idea or a great product is no longer enough. Every day, untold numbers of good ideas go unnoticed and good products go unsold simply because the messages meant to promote them aren't compelling enough to be heard above the competitive noise.
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Indicate whether the statement is true or false
A coupon bond pays the owner of the bond
A) the same amount every month until the maturity date. B) a fixed interest payment every period, plus the face value of the bond at the maturity date. C) the face value of the bond plus an interest payment once the maturity date has been reached. D) the face value at the maturity date. E) none of the above.