What is the difference between a product’s benefits and characteristics?
What will be an ideal response?
A product’s benefit is something that will enrich the life of the consumer. A characteristic can be a physical attribute, a societal reputation, or a historical attachment that you can use to draw in consumers.
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A crisis plan should be prepared as a guideline rather than as a heavily detailed process:
a. because managers want discretion in ordering specific actions. b. because it is easier for everyone to remember guidelines than details. c. for ease of recall and flexibility. d. because crises are never so specific that details can be thought of beforehand
When you get to the lectern at the start of a speech, you should
A. create a bond with the audience by acknowledging your nervousness. B. take time to arrange your notes how you want them. C. stand quietly and wait to make sure everyone is paying attention. D. All the answers are correct. E. both take time to arrange your notes how you want them and stand quietly and wait to make sure everyone is paying attention.