List and briefly describe the main parts of a competitor analysis
What will be an ideal response?
a. A determination of the competitor's major objectives – determine whether the competition is pursuing growth objectives or profit-related objectives.
b. An assessment of their current marketing strategies – this includes the segments pursued, how they are positioning the products or services, their value propositions, and the marketing mix.
c. An assessment of their strengths and weaknesses – these can be evaluated on a number of dimensions, particularly the key success factors in the market.
d. An internal analysis of your firm's strengths and weaknesses relative to the competitors. In other words, how do you match up against them. Perform a SWOT analysis.
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A____ is a section of an employer's website that offers employees online access to training courses.
Fill in the blank(s) with the appropriate word(s).
Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment
Josh was defining segments using ________ considerations. A) descriptive B) demographic C) psychographic D) behavioral E) geographic