Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment
Josh was defining segments using ________ considerations.
A) descriptive
B) demographic
C) psychographic
D) behavioral
E) geographic
D
Business
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An account which is increased by a debit is a
A. revenue account B. retained earnings account C. liability account D. dividends account
Business
Which of the following fundamental offensive strategic market plans is most likely be pursued in the core strategy of invest to enter new markets?
A) enter new market segment B) improve customer loyalty C) develop new markets D) build marketing advantage E) expand market demand
Business