Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during the month of May. This is an example of which promotion mix element?

A) direct and digital marketing
B) public relations
C) advertising
D) personal selling
E) sales promotion

E

Business

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A museum that provides wall posters, tape-recorded guides and tours is addressing which characteristic of services?

a. Intangibility b. Inseparability c. Variability d. Perishability e. Target audience involvement

Business

In agent-based modeling, agents are

A) autonomous rule-based decision making units. B) the human workers or agents who use the system. C) the hardware platform used to conduct the simulation. D) communication links between simulations.

Business