Which of the following is a goods-and-services combination?
A) a bicycle
B) a milk shake at an ice cream store
C) chocolate chips
D) a train ride
E) a music lesson
Answer: B) a milk shake at an ice cream store
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The use of concept tests during the idea screening stage of the new-product development process reduces the efficiency of screening
Indicate whether the statement is true or false a. True b. False
Evan was an aggressive, rich, and determined businessman originally from a working class family. He had become wealthier than he had ever imagined by buying and selling other businesses
Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families. When his bid failed, Evan said "I always knew there was an elite, but up to now I thought I was part of it." What type of capital was Evan lacking? A) Economic B) Cultural C) Psychological D) Sociological