The use of concept tests during the idea screening stage of the new-product development process reduces the efficiency of screening
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Concept tests are often used in the idea screening stage to rate concept (or product) alternatives. They are considered fairly good predictors of success for line extensions.
Business
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Money-back guarantees and honest sales and advertising presentations aid in _____
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