The ________ is used as a measure of the strength of association in the special case of a table with two rows and two columns (a 2 × 2 table)

The grammatical structure of language is called

A) phonemics B) semantics C) pragmatics D) syntax

Under ________, the idea is that retailers plan marketing and strategy for an entire group of products rather than on a brand by brand basis

A) category management system B) value chain system C) mass marketing system D) hybrid system